Just updating your site content regularly is not enough now to improve sales. One have to create dynamic experiences that immediately could convert visitors to sales. So, Now it’s the term Personalizing Content enters.
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One can Improve Customer Loyalty By these Easy Steps:
- Segment Your Visitors-
Companies should segment visitors with similar attributes. Defining segments through various criteria such as where the visitor came from, what they searched for, their location, duration of their visit, etc.
- Measure & Analyze-
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Greater understanding of your site traffic helps you to make decisions about how to prioritize your segments.Companies should not only measure clicks and page views in general but they should look target each segment separately.
- Measure the Results –
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After you’ve segmented your audiences, personalized their experience and checked how your website is presented for different audiences on different devices you want to see the results of your work. They can be measured by the conversions.
- Making It Personal-
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Make sure that you’re working cross-departmentally with the right stakeholders to get complete buy-in and then the right information. Then, stay invested in the progress so you may tweak and optimize as you go.
Read More: Steps to Successful Content Personalization